The Jewel of Tea

Boba Guys are so dedicated to the craft of boba tea they are equivalent to fine jewelers. In this campaign concept, we hand-made and photographed boba jewelry using real edible boba pearls (e.g. we somehow managed to string those gooey boba bastards onto wire), and the campaign extends to in-store sales of glass bead bracelets resembling the piece featured in the ads.

Copy: Glenn Griffin